vineyard vines Moves Up 'The Avenue' [UPDATE]

Updated, 9:55 a.m., Feb. 11:

A vineyard vines spokeman tells Greenwich Patch that the move is temporary.

"We are only moving temporarily while we renovation our store," Lindsey Worster, vineyard vines vice president for brand communications, said. "We will be moving back to our location at 145 Greenwich Avenue as soon as renovations are complete."

Worster said, "We expect the store to reopen mid-March."

Original story:

The popular preppy clothing emporium, vineyard vines, has moved.

But not too far from its original 145 Greenwich Ave. location. It's literally just a few steps north, across Lewis Street, to 125 Greenwich Ave.

Signs in the original store advised shoppers of the relocation over the weekend. The new storefront is in the former bank building that housed Kate's Paperie, and more recently a pop-up store selling scarves during the holiday season.

The move is a continuation of change for this central block of Greenwich Avenue.

Three upscale clothing stores will be moving into a soon-to-be renovated storefront where the woman's clothing store Talbots was located a few doors away on Greenwich Avenue.

vineyard vines—recognized by its ubiquitous whale logo—was founded in 1997 by Greenwich residents Shep and Ian Murray.